Online reputation management (ORM) for Biz2Bizzi

Online reputation management (ORM) for Biz2Bizzi

Biz2Bizi conference – this event is organized by Smart DG. The first part of the event is a lecture by a guest lecturer who is entrepreneur and after that there is a discussion panel in which young entrepreneurs can present their ideas and projects in front of the lecturer and the other guests of the event. In the final stage of the event the guests have the opportunity to work on a business case that is presented by the lecturerAs organizers we managed the online reputation of the Biz2Bizzi investment and entrepreneurial conference. 

In order to keep a high profile online reputation of Biz2Bizzi, we created the following ORM strategy: we created the online game “Business chance” that gave to the users the opportunity to win different prices. This guaranteed us the full attendance for the first event. In order to make the game and the event popular we used the following online marketing tools: pay-per-click campaign, SEO optimization for the business website of Biz2Bizzi, link building, e-mail marketing, video marketing, SoLoMo marketing strategy. 

For the ORM of the next ten Biz2Bizzi events we used the same methods that helped us establish the high profile reputation of the event.