Creating and implementing a strategy for social media marketing for Biz2Bizzi

Creating and implementing a strategy for social media marketing for Biz2Bizzi

Biz2Bizi conference – this event is organized by Smart DG. The first part of the event is a lecture by a guest lecturer who is entrepreneur and after that there is a discussion panel in which young entrepreneurs can present their ideas and projects in front of the lecturer and the other guests of the event. In the final stage of the event the guests have the opportunity to work on a business case that is presented by the lecturer. We needed to create a strategy for social media marketing in order to make the event more popular among the users.  

After we created the plan for the social media marketing strategy and chose our target area of users, we began with the execution of the strategy. In order to achieve the full potential of the marketing strategy we used the following techniques: planning the social media marketing strategy, creating a business profile for Biz2Bizzi in the social medias, paid advertising in social media, pay-per-click campaign, internet analysis and ROI (return of investment).

After the end of the campaign, the Investment and entrepreneurial conference Biz2Bizzi, organized by us was successfully promoted in social media and the percentage of ROI was at very good rate.