Any business can get the most out of social channels if managed properly. And while almost all of us are familiar with at least one social network, managing company accounts is one idea more specific than keeping your personal one.
1. Have the support of a specific person or team
Social networks do not sleep. There is always something going on (which does not mean that someone has to constantly monitor profiles) and it is important to keep track of the information coming from users about your brand. Social networks are a great way to promote content and engage with your potential customers. Therefore, it is important to work with someone who understands the specifics of social networking and understands the importance of two-way online communication.
2. Use social media account management tools
Consistency on social networks is one of the most important factors for building an audience. Different studies provide conflicting data on how often it should be published on each platform. However, if you want to develop a strong online strategy, then you have probably opted for at least 2 or 3 social channels. This means that there is a need for good coordination and content selection for each platform. Not to mention logging in several times a day and scattering in the News Feed. This is where social network management tools like Hootsuite, Buffer, Mavsocial and others come to the rescue. Most platforms have a free version that lets you familiarize yourself with the features of the software and use it on a limited scale.
3. Respond to any interaction (if possible)
Consumer interaction is the meaning of any social network. If you want people to follow you, share and like your posts, you must not only create good content, but also communicate with your audience. This way you will encourage the interactions yourself. As your brand grows, it will be more and more difficult for you to keep track of every comment and every share, but it's important to get in touch with your fans at the beginning.
4. Be cool
Internet "trolls" are the curse of any online communications specialist. Favorite place for trolls to display? and not everyone will be cultured in your speech. This does not in any way mean that you can respond to bad comments with even more rude replies. by carrying a communication s offline. The last thing a user will positively assessed is how you drive with your audience.
5. Don't ignore questions and feedback
Reviews are one of the first things users see on Facebook and Google pages. If possible, thank the users who left them. Negative responses can also be useful for your business, so don't miss out. The positive response to a bad review can leave a good impression, if not in the one who left it, at least in the reading audience. Questions, no matter how strange they may seem, and their answers are also a great way to gain consumer confidence and increase your customers.
6. Block spam
Let's make one clarification - negative comments are not spam. Any information irrelevant to your business that appears on your page and among the comments E. Spam posters try to reach the audience of your page. If you leave spam on your page, it is very likely that your users will stop following you. No one likes spam. Even spammers do not like spam in their own accounts.
What are your tips for maintaining social channels?